The Ad Couch podcast –
where advertising meets psychology.
About the Show:
In this podcast show, Intermark Group CEO Jake McKenzie takes listeners on a journey through the world of creative psychology and group imagination. Each episode puts a different concept, brand or expert “on the couch” to analyze how:
- Different brands and agencies are effectively leveraging creative psychology to move consumer behavior
- Principles of psychology can be used by marketers and advertisers to build movements and produce change
- Influencers are changing the course of advertising through applied psychology
- Pop culture impacts markets and the power of ideas
About the Host:
The Ad Couch is led by Jake McKenzie, whose targeted expertise is helping brands incorporate creative psychology into their marketing and advertising strategies in order to influence consumer behavior.
A graduate of Vanderbilt University with a Bachelor of Arts in Psychology and Political Science, McKenzie is now the CEO of Intermark Group, one of the Southeast’s leading advertising agencies. Under his leadership, the agency has built a strategy team known as the “Insight Team” that includes a Ph.D. in psychology to facilitate applied psychology advertising methods and enhance brands’ success.
About Intermark Group and its Insights Team:
Intermark Group is one of the Southeast’s largest multidisciplined, digital-centric communications agencies. The agency unites media, analytics, PR, mobile, social, promotion, event marketing, CRM, in-house broadcast production and interactive to shape brands for the modern marketplace.
Intermark has become an innovator in the field of applied psychology. It is the first advertising agency in Birmingham (and one of the only agencies in the country) to have a Ph.D. psychologist on staff.
The agency leverages an Insight Team that is charged with both understanding WHY and HOW creative psychology can be harnessed in order to shape a particular action. The team inspires creative solutions that align with business objectives and leverages persuasive psychological triggers of target audiences.
For more information about the Ad Couch or creative psychology, email adcouch [at] intermarkgroup.com or call 800.803.0000.