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They Say That Numbers Don’t Lie. But They Can Bend the Truth, as Well as Your Will.

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  • Podcast

Want Someone to Love Your Product? Take it Away.

Remember when Coke was losing the “Cola Wars” to Pepsi in the early 1980s? The Pepsi Challenge was kicking the classic cola’s butt, so Coke decided to introduce New Coke, a beverage with a sweeter... Read More
  • Podcast

Can Marketers Make Us Feel More Beautiful?

For decades, marketers have been defining a standard of beauty for female consumers. If you wear this lipstick, wash your hair with this shampoo, and wear these pantyhose, you too can be as beautiful as... Read More
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